With its star turn playing Smallville in the upcoming film Man of Steel, Plano, IL is looking to cash in on their new found fame.
The town is currently in the process of putting together a festival honoring Superman, which they have dubbed Smallville Superfest, set to take place Aug. 17-19, 2012.
According to the festival’s Facebook page, the purpose is “to celebrate the spirit of Superman and what he stands for.”
“There’s growing interest. I talk to people everyday – locally, regionally and even nationally – about Plano,” said Rich Healy, the Plano Area Chamber of Commerce’s executive director. “We need to capture this spirit and align our identity with Superman.”
Plano’s won’t be the only Superman-themed fest to hit Illinois this summer. Metropolis, IL also has an annual Superman Celebration, which included a visit from Superman Returns star Brandon Routh last year.
Though the Plano committee working on the festival has plenty of enthusiasm, they still more money and volunteers to make their event a success. To find out how you can help, visit Smallville Superfest on Facebook.