The Zoolander 2 publicity tour has already hit London and is now moving onto NYC where, in addition to talk show appearances for the movie’s stars and tonight’s big premiere, The Derek Zoolander Center for People Who Don’t Age Good (DZCFPWDAG) is opening at 14th St and 11th Ave at 4:00 PM today.
The pop up shop is sponsored by Kiehl’s, which has also created a limited-edition line of unisex anti-aging products in honor of the film. “The Ridiculously Youthful Collection” goes for $26, while the men’s “Blue Kiehl” kit is $25.
According to a press release, “DZCFPWDAG’s proven 6.5 step program was born out of Derek Zoolander’s aversion to other, traditional 12-step processes, and his desire for a leaner, more efficient approach to an issue affecting the population at large. Kiehl’s, Derek’s expert counterpart in this ambitious endeavor, has injected their 165 years of skincare prowess into the program, ensuring maximum youthification in every single step and a half.”
The Derek Zoolander Center for People Who Don’t Age Good, which includes a “youthification journey by [led] by ridiculously good-looking and supple-skinned male models” is free and open to the public.
The DZCFPWDAG is open this week only Tue—Thu 4pm—8pm, Fri 3pm—9pm, and Sat 12pm—6pm.